EPISODE 168: MY TOP TAKEAWAYS FROM SOCIAL MEDIA MARKETING WORLD, WITH STACY TUSCHL
Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.
Did you miss Social Media Marketing World this year? Stacy just got back from the conference and has so much to share. In this episode, Stacy will share her top takeaways from the sessions she attended.
In case you were wondering, Facebook still reigns supreme as far as being the biggest social media marketing channel. That’s the good news. The bad news is that across the board, everyone has had their organic reach drop. Don’t despair though, because in this episode Stacy will also tell you how to get around this and still reach more of your target audience.
The answer to reach isn’t frequency. It’s using Facebook Live. Listen in as Stacy explains:
It’s not a matter of finding the time, it’s a matter of removing something to make time for this. At minute 4:30, Stacy talks about how FB live is a necessity.
The bad news is FB ads are starting to get saturated…..at 5:20 Stacy talks about how she has an ad that is working, but she can’t increase it because she has saturated her market.
The answer to market saturation is Messenger ads……..at minute 6:15 Stacy talks about this confusing new thing called FB messenger ads.
We can target people inside our messenger app……at minute 7 Stacy talks about the 60-70% open rates for the Messenger ads.
Everybody is doing FB live……….at minute 8:10 Stacy talks about how even though FB Live has been out for awhile, many people have never even done their first FB live yet.
Instagram is absolutely the #2 social media platform……….at minute 9:22, Stacy talks about how Instagram needs to be treated completely different than FB.
Should you be on Snapchat….maybe not if you do Instagram well. At minute 10:20, Stacy shares what the experts shared about why you may not need to be on Snapchat after all.
Artificial Intelligence, aka “bots” are like an auto-responder, and they are getting smart enough to interpret an answer and know how to respond. At minute 11:30, Stacy shares this incredible technology and how it will work.
You need to pay attention and observe when you get a Messenger ad. At minute 13:06 Stacy shares a story of a friend who added FB Messenger ads to his launch and made an additional $9000.
Messenger is really turning into an email. At minute 14:12, Stacy explains why people are expecting to get to you on Messenger the same way they would on email.
We will be experimenting with Messenger ads. At minute 15:50, Stacy shares the difference in how Messenger ads get priced by how many you send, not who sees it. The high open rate right now makes it worthwhile.
I was convinced to get on YouTube. At minute 16:50, Stacy explains why your YouTube needs to be more than just repurposed content.
The six degrees of separation comes into play with YouTube, so we need to create headlines that people will search for. At minute 18:20, Stacy explains why “how to” videos will always do great on YouTube.
Social media is always changing. At minute 21:10, Stacy explains how you can gain a competitive edge by staying on top of the social media trends.
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