EPISODE 151: DIVE INTO LIVESTREAMING - EVEN IF IT SCARES YOU!, WITH STACY TUSCHL
Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.
Stacy started going live on video about a year ago. She jumped in on Periscope, which was a hot new thing, back then and she loved it! Today, Stacy shares much of what she has learned through her 'going live' experience. She explains that although it may appear to be daunting at first, you will quickly grow into it and become more comfortable as you go on.
On today's show, Stacy dives into the details of live streaming effectively. She points out that when you're structured properly and know what you're doing and how to do it, you're going to see results. She encourages you too, to dive in and do it! Listen in today and find out just how much you can boost your business through the use of live streaming.
Some highlights include:
“I want you to figure out the best times for you to jump on live...” At minute 4.14, Stacy points out that you need to choose the best times to jump on live, taking into account times that will suit your audience too.
“But then I did randomly do a 9 pm one night and it was my highest numbers ever.” At minute 5.34, Stacy talks about how she found a good time to do her live show in the evenings when she was sure to get a lot of engagement.
“The more people that engage and comment, live or even on the replay, is going to mean more visibility for you.” At minute 6.55, Stacy talks about attracting more visibility for yourself.
“So how do you get a lot of people to jump on live?” At minute 7.00, Stacy explains ways that you can get a lot of people to jump on live with you.
“Why video is so great...” At minute 7.50, Stacy explains why video, in general, is great- but live streaming is even better!
“So you just need to be you.” At minute 8.55, Stacy talks about how effective it is to just be yourself when doing a live show.
“They also want to see what's behind you...” At minute 9.47, Stacy talks about how allowing people to see you in your home on video lets them get to know you even more.
“There are some things that we have to make sure that we are controlling.” At minute 10.30, Stacy talks about the importance of having good lighting and a stable picture, when going live.
“But I do love the ring light...” From minute 11.32, Stacy tells you about her favorite kinds of lights and their prices and that they're mostly available from Amazon.
“I use an Arkon mount...” At minute 13.01, Stacy talks about the mounting systems offered by Arkon and offers you a 15% discount coupon for Arkon.
“The content is everything.” At minute 13.53, Stacy talks about the importance of being properly prepared, before jumping on live.
“Do it on your fan page and share it on your Facebook group.” At minute 16.17, Stacy explains that you can put adverts on a fan page, but not on your Facebook Group page.
“I want you to be thinking about how long you're keeping them...” At minute 17.44, Stacy explains the importance of taking the time factor into account, when live streaming and she advises you to keep it as short as possible.
To contact Stacy:
Stacy's Website: She's Building Her Empire
For Early Bird Tickets for Stacy's live event in April: She's Building Her Empire Live
The code to get 15% off Arkon Mounts is her empire
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